The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. "Developing and Managing a Successful Payment Cards Business" offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques. The book also reviews underlying infrastructure components relating to operations and systems including risk management and transaction processing and suggests improvement techniques. There is detailed discussion on portfolio performance and profitability evaluation, as well as new technology developments and emerging payment systems such as chip cards and mobile payments.
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Excellent Resource
Review Date: September 14, 2009
Reviewer: Donald Nadeau, Orlando, FL
Great overview of the card business. An excellent resource for setting up a card business from all aspects, including marketing, accounting, sales, and operations. This book is geared toward the credit side of this space, and although my interests are on the debit side, it still provided alot of "nuts and bolts" ideas on how to launch the business.
Don Nadeau
Payment Card Business
Review Date: June 24, 2010
Reviewer: Oscar Galvez, Miami, Fl
Good book to use a referecne for teaching a course in bankcard industry. I think it is overpriced a bit.
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Excellent Resource