Brand: A trade name, recognition, a mark, an identity, A mark of ownership, a value Branding is a well defined process, not a task Branding is personality of a company. “Brand Identity is very important for your Business” In branding there are two most important elements · Positioning · Identity Purpose of Brand: * It …

What is a leaflet? Leaflets are a type of open letter or postcard, designed to be handed out to people, either by hand, by post, inserted in local newspapers for distribution, left in venues, shops, restaurants, cafes, libraries… ANYWHERE where they will catch a person’s eye. Why produce a leaflet? A leaflet gives you a …

Agility and accuracy is the key of success of any emergency service. The quality of emergency services includes wide variety of quality aspects, all of which are important. The lack of detailed information about any of these aspects means that we have not able to figure out need of quality control area of vital interest …

Viral/Video Marketing is the sharing of information through internet mails and social media web2.0 channels. It is a simple way to reach as many people as possible in short span of time. Viral/Video Internet Marketing is next Generation Marketing. It is Consumer to consumer Internet Marketing by word of mouth. Key Steps in Video Marketing: …

What is a Strategic Window? The term strategic window is the limited periods during which the “fit” between the key requirements of a market and the particular competencies of a firm competing in that market is at an optimum. In this paper we will use VXL Instrument’s case to elaborate the concept. What is VXL’s …